The problem
Gyros City Wholesalers supplies takeaways, restaurants, cafes and shops, and works with businesses only. Their previous website looked dated, had few of the tools trade buyers need, and fell well short of the professional supplier they are.
Prices are quoted on enquiry rather than shown online, so the new website had to show the whole range and let trade buyers put an order together without a checkout. Buyers also needed to know when an order could reach them, without phoning to ask.
What we built
We designed and built the whole website, every page from a blank page, around the catalogue. Around 90 products sit in 17 categories, with search across the whole range, and every product page shows its pack sizes.
In place of a basket, buyers add products to an enquiry list, set quantities and send it, and the team replies with prices.
Gyros City delivers on five weekday routes from Birmingham, reaching more than 70 towns, cities and areas across England and Wales. A delivery checker takes a postcode or town and shows its route and the 3pm cut-off. A countdown on the home page shows how long is left to order for the next day’s delivery areas.
New customers can open a trade account online, and anyone can reach the team by phone, WhatsApp or email. Signed-in trade customers can see their past enquiries, reorder, and see their own prices set by the team. Every address from the old website was redirected to its new page.
We are now building the Gyros City app, with separate views and separate sign-ins for trade customers and retail customers. It isn’t released yet.
The outcome
Gyros City Wholesalers now has a website as professional as the business behind it, built to sell to the trade. Buyers can see the whole range, check when it can be delivered to them and send an enquiry at any hour, without having to call first.